With a variety of frozen yet super fresh tasting items, Veggies Made Great is the healthy food brand you either have, or will want to have in your freezer right now. After starting with a line of veggie packed healthy kugels as well as a line of veggie packed indulgent kugels intended for a very select niche market, the brand realized their appetizing products were actually appealing to a much larger audience base.
“Mainstream consumers started really enjoying the product as way to get veggies. The items were allergy friendly (gluten free, soy free, peanut and tree nut free), clean & simple and a great way for consumers, who didn’t have fresh veggies on hand or didn’t know how to prepare veggies, to get their intake of daily vegetables.
Since launching in 2008 with an initiative based on the popularity of frozen yet healthy oriented products, their muffins, veggie cakes and frittatas have become a household favorite. You might say this brand has become a best seller because while they are always made with a mix of veggies, you only taste tastiness! After all, according to Christine Luongo, Brand Manager for Veggies Made Great, “it’s not a trend, it’s a lifestyle. To be able to make veggie rich foods more accessible and delicious is what the success of the brand has been about.”
Their three main and super mouthwatering product lines include sweet muffins, veggie cakes and frittatas. Each package, which comes in a variety of pack sizes, contains two oz individually wrapped sweet muffins, in flavors ranging from Banana Chocolate Chip to Blueberry Oat to Apple Cinnamon to Double Chocolate. No matter which flavor you choose, one thing’s for sure – veggies are still the first ingredient. From zucchinis, which keep the muffins moist, to fresh carrots, you won’t believe your eyes, or more importantly, your taste buds. According to Christine, “Our Double Chocolate muffin tastes like a brownie. Formulated for everyone, it makes getting even the pickiest eaters to try them,easy. Nearly 30% vegetable, gluten free and only 120 calories,. They’re completely guilt free. Health conscious moms can feed them to their kids for breakfast, dessert or a snack on the go and feel good about what they are feeding their family.”
If you want to savor their number one selling item, dig into their Super Food Veggie Cake from their veggie cake line – just beware – you’re going to get hooked on this healthy item. Made with seven different veggies, plus brown rice and eggs – no nuts or gluten and only 90 calories – this super food veggie cake, which is frozen and individually wrapped and tastes like a quiche, is food fit for superman – or superwoman. The brand recently launched two new varieties within the last year, including Broccoli Cheddar and Butternut Squash.
Their latest launch is a line of flavorful frittatas, which came out in August of 2018. “Our Spinach Egg White Frittatas have been flying off the shelves. With five grams of protein, and made with a delicious blend of, spinach, red pepper ,tomato and egg whites. They keep you full and are low in calories. We also have a Veggie Bacon & Potato Frittata. It’s our first time dabbling in the meat alternative space. Being that our plant is soy free, and sticking with our mission of creating nutritionally smart products, we knew we had to find a meat alternative that stayed within these guardrails. The Veggie Bacon in our Veggie Bacon & Potato Frittata is made out of smoked pinto beans and tastes like bacon bits, you wouldn’t know the difference. Made with cauliflower as the first ingredient, this product also has 5 grams of protein, keeping you fuller, longer. After the success of these two flavors, we most recently launched a Mushroom & 3 Cheese Egg White Frittata, loved by everyone, even those who aren’t mushroom fans!
This number one selling healthy food company has indeed made it their mission to make veggie-rich, nutritionally smart prepared foods available to everyone. Veggies Made Great are remarkably delicious, prepared foods, not just veggies in a bag. “Our Muffins, Veggie Cakes and Frittatas are made with only clean, simple ingredients. It’s a worn-out phrase but you can pronounce everything in our ingredient statement. While there are a lot of other natural, organic or gluten free food brands out there, no one else is claiming to have veggies as their first and primary ingredient in every product. In fact, we are so proud of the ingredients that make up our products, including the amount of veggies in them, that we include a picture of the amount of veggies in each item on retail boxes. We are proud to say veggies are our # 1 ingredient and I think we have the consumer loyalty we do, because of it.
With such tremendous brand loyalty, Veggies Made Great decided to launch an ambassador community just within the last six months due to the overwhelming loyalty of their customers. After all, with so many fans falling in love with their full line of flavors and sharing their feelings through social media, word was spreading fast. Through this loyal consumer community, customers can take part in missions as well as offers and surveys in order to get access to free samples, health experts and share stories with like-minded consumers. This beloved brand, which also partners with health experts on a monthly basis, features easy to store items which are perfect for enjoying any time – even in quarantine times.
With real veggies in every bite, this enticingly healthy brand has grown exponentially over the last five years. “We have really seen some nice growth in the last 5 years or so. We have been able to introduce new flavors in an already established product line (muffins), as well as launching brand new product lines (frittatas) all within the last 12 months. We have also had a lot of growth expanding in retailers and distribution, our brand sees best-in category dollar velocity. But we still have a ways to go, our core items (muffins, veggie cakes and frittatas), which have dollar velocity in the top 20% nationally, are in less than 40% ACV”
You can also find this scrumptious snack at D’Agostino, Costco, Fairway, Morton Williams and all the health markets such as Health Nut in Manhattan, plus Costco, Target, Kroeger, Publix and ShopRite. After all, it’s never too late to start on your resolution to eat healthier, and you won’t even know it since each Veggies Made Great variety is so delicious!