Miami is home to a multitude of creatives, influencers, and artists. So how does one make a name for themselves in such a saturated marketplace? The answer can be summed up in a simple quote “Great things in business are rarely done by one individual person… they are done by a team of people, working towards a common goal,” shares Argentine Film Director Luis Corchon.
Known in the industry as “LC,” Luis Corchon continues to expand his portfolio. His production company, Corchon Creative (www.lcphoto.net), specializes in creating cinematic shorts for premium brands.
“I was born with a strong curiosity for the arts, but I followed the money and in my 20s I built a technology startup,” shares the filmmaker. “After a couple of decades working in tech, I decided to take a gamble and chase my passion for the arts. I wanted to make fast progress and I realized that it would be very difficult to start from the ground floor solo, so I started networking to build a production collective with Miami’s finest creatives.”
In 2020, Luis Corchon founded his production studio in the iconic Park West neighborhood of downtown Miami. “We were off to a solid start,” says Corchon; “but as the pandemic locked down the entire world, productions came to a halt, and I had tons of free time that I didn’t want to waste, so I had to come up with a plan B to maximize my time.” Corchon went on a binge of online workshops and tutorials to evolve his craft. The talented creator decided to spend his time studying the great directors that influenced his style. Through online classes, Corchon invested in an “All Access” membership to The Masterclass website with interactive lesson plans presented by David Lynch, Martin Scorsese, and Werner Herzog, among others.
Corchon knew that when the economy opened up again there would be a lot of competition and so he wanted to be ahead of the curve. He connected with the top photographers and filmmakers in Miami and built a strong network of creatives with whom he is now working with.
You can see Corchon’s work at his website: lcphoto.net
And Instagram: instagram.com/corchoncreative/