Coachella Music Festival is not just about the music anymore. The fashion and events hosted by countless brands have taken center stage before and after the main event. Although the parties not associated with the festival occur at nearby hotels, estates, and equestrian parks, the outpouring of sponsored parties increases each year and turns the Coachella valley area into a full-blown party mecca.
Branded parties offer complimentary drinks, food, live musical acts, and often beauty and fashion stations to get that festival look just-so – from hair styling stations and festival glitter and color makeup, to swag ‘gifting’ lounges. Social influencers, celebrities, and people from all over the world flock to Coachella, so it’s no surprise that brands want their attention.
LYFT was one of the official rideshare partners for the fashion influencer #REVOLVEfestival, providing busses for special guests from LA to Palm Springs, and gifting passengers “Survival Kits” for the weekend, as well as shuttles from the hotel to the music festival each day. Lyft became our lifesaver all weekend providing barely any wait time and fares less than 1/5 of the price of other rideshare companies. Did your Lyft show up in one of their three glow-in-the-dark vehicles cruising around?
SWOOP also shuttled guests to exclusive parties, like Bootsy Bellows. For those who opted out of driving from Los Angeles, JetSuiteX provided 2 flights in and out of Thermal from Burbank both Friday and Monday. Not only are you flying with interesting people, but not fighting traffic after 3 days with no sleep is the perfect way to end a wild party weekend. Flying semi-private with no wait time is the way to go! In 30 minutes we returned to LA.
Some of our favorite Coachella activations that occurred over weekend 1
Lucky Brand Desert Jam
At Arrive Palm Springs, Lucky Brand teamed up with NYLON Magazine for their second annual bash filled with denim gifting and performances by Harry Hudson and Charli XCX poolside. Fresh off a new album launch, Harry’s performance was so hot, he cooled off by jumping in the pool with his fans! Festival looks were enhanced with Scunci hair accessories, FHI Heat hairstyling tools, and DIFF Eyewear sunnies. VIP guests had their denim jackets custom stitched while party goers sipped on Jack Daniels cocktails and Omission Beer. Brandi Cyrus, Delilah Belle, Elle Angel, Olympian Chloe Kim, Patrick Schwarzenegger and girlfriend Abby Champion were just some of the starlets who made appearances.
Rachel Zoe’s ZOEasis
Rachel Zoe and The Zoe Report returned to Coachella for the fourth year. The Ode to Marrakech welcomed guests at The Parker Hotel in Palm Springs with the ‘souk’ – including chic beauty and wellness services, such as a luxe nail bar by OPI Products, ear piercings, a hair styling market by Pravana, and inspirational henna art. Our side braid and pink hair extension stayed in for half the weekend. Custom cocktails made with Belvedere Vodka’s new Ginger Zest flavor – along with turmeric and other special spice ingredients – kept guests happy as they snacked on small mezza style plates around candlelit low tables with floor pillows. Amazon’s Echo Look, the first AI style assistant with Alexa, snapped photos of guests when commanded and offered style advice. Guests left with the latest ‘Box of Style’ from Rachel Zoe and a pair of Keds. Rachel Zoe posed and socialized with Paris Hilton, Victoria Justice, the Foster sisters, Lisa Rinna, and Olivia Culpo, who were all adorned in the Rachel Zoe Collection.
The most coveted after-party had 4,000 late-nighters making their way to the Thermal desert for ferris wheel and amusement park rides, vintage games where guests could win stuffed animal prizes, and DJ sets from Kayper, DJ Politik, Jesse Marco and DJ Ruckus. The invite-only dance bash returned for its 9th year and the dance floor was a sea of bodies moving and grooving under the stars surrounded by elevated tables with celebs like Leonardo DiCaprio and Paris Hilton. Kourtney Kardashian arrived with her boyfriend while Chance the Rapper celebrated his 25th birthday where he was spotted dancing next to French Montana. Amber Rose sported a gold grill and Diddy arrived later in the night. Models flitted while basketball stars Blake Griffin and Chandler Parsons as they settled into their VIP table right in front of the famous Ferris Wheel.
Brands like Levi’s® and Wynn Nightlife had photo opportunities to preserve the night while Tequila Don Julio fired up tasty Paloma cocktails. When guests arrived down the colorful entrance strip, 3-D glasses were handed out which made all the lights look like glowing hearts. Urban Pie helped satiate the late-night hunger pains. At 3:30 AM guests were still rolling in as we were leaving.
Playboy Social Club
Friday night (and Saturday poolside) the boutique Hotel California in Palm Springs threw a sexy affair filled with topless fire dancers in the pool, with a Bespoke Bunny Ears station and fiery food medleys like Cubanos and S’mores concocted with blowtorches from the Gastro Garage. Gentlemen received complimentary haircuts and beard trims in G-Eazy’s sleek mobile barbershop. Boozy milkshakes, rose slushies, and tequila popsicles kept revelers satisfied while the red glow around the pool against the illuminated palm trees created a chic aura. Hugh Hefner would be proud.
American Express Platinum House
At the gorgeous Parker Palm Springs, Amex provided various activations for members and influencers before hitting up the festival grounds. Live musical performances included Julia Michaels, Justine Skye, and many more on the Republic Records Platinum House stage. Festival-ready beauty looks included MILK Makeup for sparkle, glow, and color, Saks Fifth Avenue’s temporary tats by Tattly, and shoppable trends. The Platinum Heat cocktail was created in collaboration with Platinum Collective members Hella Cocktail Co., Gotham Greens and Casa Dragones Tequila. After fresh tacos, boozy popsicles, and intimate performances, guests could enjoy crystal energy readings, Reiki healing, and even early morning Soul Cycle sessions.
Bootsy Bellows Pool Party presented by PacSun & McDonalds
SWOOP buses escorted guests to the palatial estate for live musical performances poolside from hip hop duo Rae Sremmurd, while the Hollywood set had numerous Instagram worthy backdrops on the breathtaking property, like flower and mirrored tinsel activations from PacSun, who were gifting bikinis and denim palm tree jackets. The McCafe was flowing, along with smoothies, quarter pounders, and fries. Gorgeous guests included Gigi and Bella Hadid, Kendall Jenner, Christina Milian, Hailey Baldwin, Lauren Bushnell, Blake Griffin, Erika Jayne, Chanel Iman, Justine Skye and more.
‘KOURT X KYLIE’ Poppy Nightclub
In partnership with Hollywood’s Poppy nightclub, Kylie Cosmetics celebrated the launch of her new makeup collection and her new Pizza Boys Radio on Apple Music’s Beats 1 while BMW hosted “Powered Paradise in the Desert” to highlight their new eco-chic i8 convertible. Guests danced to DJ sets by Diplo & Chantel Jeffries, with live performances by Cactus Jack (AKA Travis Scott) and Sheck Wess, while indulging on specialty sips by Absolut Elyx, Perrier Jouët & Avion Tequila. Absolut Elyx served luxury vodka cocktails throughout the venue from the Elyx “Coachella copper truck.” Perrier Jouët champagne provided a beautiful and fun photo-opp wall for social media moments as guests sipped away in the lounge area of the party. Bella Hadid canoodled with The Weeknd, while Rihanna, Demi Lovato, and Paris Hilton all enjoyed the festivities. On Sunday, Poppy continued with a full day pool and live music bash.
Lemondhead.LA X Desert Glow House
The exclusive appointment only beauty bar destination at a stylish Palm Springs home offered luxe beauty treatments to celebrity make-up artists, talent, influencers and media before the Coachella Music Festival. Veev was the drink of choice as guests adored painting themselves with their own custom glitters by Lemonhead.LA. Massages took place poolside and refreshing facial treatments by Sonia Roselli and Ole Henriksen kept party goers cool in the hot midday sun. Ardell Lashes, Be Glammed makeup artists, makeup finishing by Skindinavia, and the Olaplex team’s colorful braid styles made everyone festival happy. Generously filled swagbags included top products for beauty lovers.