I would like to introduce Vivanco Family Wines newest activation, The Vivanco Experience, specifically modified for Americans visiting La Rioja, Spain.


With three separate tour options, each package adds a different element to explore at the winery. The Vivanco Experience allows visitors to maximize the highlights of the winery, museum, and restaurant in a condensed 2-4 hour window.


The Museum of Wine Culture was inaugurated in 2004 by H.R.M. King Juan Carlos I and has since been visited by dignitaries, celebrities, and athletes. The Museum features the Vivanco Foundation’s 4,000 piece-private collections, including artworks by the likes of Picasso and Miro to artifacts from ancient civilizations, uniting the 8,000-year relationship between wine and humankind.


Vivanco Experience Tour: 43 Euros

•Walk through the world-renowned 13,000 square foot Culture of Wine Museum where you receive a captivating new outlook about the history of wine-making and the art that inspired it.

•Taste a selection of Vivanco’s finest wines: Viura Tempranillo Blanco-Maturana Blanca, Vivanco Reserva, Vivanco Crianza, and Colección Vivanco Parcelas de Garnacha.

•Free entrance to the temporary exhibition “Dionysian Picasso”. 


Vivanco Experience Tour & Paired Gourmet Tapas Menu: 73 Euros 

•Vivanco Experience Tour.

•A culinary experience with a 3-Wine Tasting, paired with a special Gourmet Tapas Menu at Vivanco’s Tapas Bar.


Vivanco Experience Tour & Seasoned Paired Menu: 93 Euros 

•Vivanco Experience Tour. 

•A complete culinary experience with a Food and Wine Pairing Seasonal Menu at Resturant Vivanco. Indulge in traditional dishes of La Rioja with a modern twist all while taking in an unparalleled view of the vineyards and mountains. 

The Vivanco Experience is the perfect destination for a unique tour that both relaxes and exhilarates you, where you see firsthand how wine is a lifestyle.   


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