BOY MEETS GIRL® (BMG) is a purposeful, edgy and young contemporary athleisure brand worn by celebrities such as Rosario Dawson, Mindy Kaling, Nina Dobrev, and Kendall Jenner. Created in 2001 by Fashion Designer and Creative Director, Stacy Igel’s love of music and the NYC art scene, the BOY MEETS GIRL® brand’s iconic boy and girl silhouette logo has become world famous. BOY MEETS GIRL® continuously connects music and art to fashion, with fashion show performances from artists such as Justine Skye, Wyclef Jean, Natasha Bedingfield, and more. The brand also believes in philanthropic efforts and has been giving back since inception after 9/11, with continuous limited edition collections that give back to organizations such as the Young Survival Coalition, BullyBust, Planned Parenthood, Human Rights Watch, and more. BOY MEETS GIRL® seeks to further the message that confidence and courage are trends that never go out of style. Their motto: We are about…connections, collaborations, and our stories. We might rub shoulders with you on the subway or at a summer concert. We might dance with you in the rain. We might ask you for directions navigating our way through New York City and scribble your answers on a napkin. We might all have the same coffee place where the man at the counter knows the order without even uttering a word – you’ve been coming to this coffee shop every morning for 2 years.
We spoke with founder Stacy Igel about her fierce and fashion-forward label:
How did you prepare to re-enter the fashion sphere (NYFW)?
Re-enter NYFW… I took a deep breath and got right to work. I created a vision and presented it to my team and the team at Roots who is my partner on my latest collaboration collection ROOTS x BOY MEETS GIRL®. Everyone was on the same page and trusted me to lead the way on the direction of the show. When I told everyone who knows me from my past NYFW shows that I was coming back to do a show they all came out to support and celebrate with us with excitement.
What is the most exciting part/s of Fashion Week?
Everyone coming together to celebrate and be part of a moment I always hope they will never forget.
I also love all the street style and the genuine excitement of any Fashion Week from NYC to Paris to London and more.
How would you describe your presentation and current collection?
The presentation was everything I dreamt of and more. It was magical. Chloe Flower gave us her all, while hip hop dancers delivered an incredible performance to her music to open the show as well as a message everyone went home with. The models walked out to the beats of Chloe’s piano playing and brought the theme of the show all together. Below was the theme of the show that was seen in our virtual run of show.
Do you continue to be inspired?
IMAGINE being in a circle next to people from different backgrounds, who have different passions, and different world views. Then, imagine for that one moment you come together as a COMMUNITY, celebrating FREEDOM, and living with INTEGRITY. You feel me? If you do, then you have arrived. That MOMENT is RIGHT NOW, RIGHT HERE! We might not see eye to eye all the time, but we can come together and celebrate, and maybe even teach each other something new. I challenge you.
Biggest trends in the fashion world?
I foresee branded medical masks to protect us from all the viruses around us. And of course impactful streetwear! GO ROOTS x BOY MEETS GIRL® !
Also I have promoted sustainability since I started my brand. In fact, my first collection I sold to Bergdorf Goodman was made out of recycled vintage fabrics. I am happy to see after 19 years of trying to get others such as buyers from stores involved that we are slowly making changes. The youth is embracing what I have been working hard to change in the fashion biz with the use of social media which makes me very happy that we can use social media for good. Elements of the ROOTS x BOY MEETS GIRL® collection are made out of recycled yarns and organic fabric. Every action and step counts.
New projects coming up?
I think the best part of upcoming projects is keeping you excited about it.
IG | @stacyigel @boymeetsgirlusa
