With award-winning fragrances across the globe, Shalini’s sense of scent has made her namesake haute fragrance collection one of the most coveted brands with a loyal following. The newest fragrance in her Pure Parfum Collection, IRIS LUMIÈRE is presented in the Lalique crystal flacon “Deux Fleurs” as well as the classic Black bulb atomizer and Glass stopper bottles. The five parfums are part of a series created by Shalini and Master Perfumer Maurice Roucel and they reflect the changing moods and passions of the soul.
Shalini’s parfums are consistently listed within the top ten most famed fragrances in the world.
What inspired you to start a line of luxury perfumes?
My first scent memory was as a baby being massaged in essential oils by my mother. That’s when my love for fragrance was born. The pursuit of beauty and creation is my soul’s greatest desire. My career has been focused on creating things of beauty and luxury. I come from the world of Haute Couture; a world of luxurious fabrics and time-honored craftsmanship with a reverence for design. After working with Valentino, I launched my own women’s Haute Couture collection, Shalini Couture, I soon desired to bring the same sense of luxury to perfume when I created Shalini Parfum. Haute Parfum. The idea behind Shalini Parfum was to create something of beauty, of lasting value and of the ethereal that will stand the test of time. My fragrances are Modern Masterpieces.
Do you equate smell with memory? If so, what memories do your fragrances evoke for you?
All of my fragrances evokes a special time in my life. I was very fortunate to collaborate with the very talented Master Perfumer, Maurice Roucel who was able to capture my beautiful evocative memories. My first fragrance, Shalini, was created from childhood memories of the lingering fragrance of tuberose and dancing butterflies in the garden. I often went to the garden to smell tuberoses in full bloom under the moonlight. Shalini is one of the rare fragrances in the world composed of the tuberose absolute, often referred to as “liquid gold” and the purest extraits of neroli from the South of France and tiare, the flower of love from Tahiti.
How did Amorem Rose become the signature scent of the iconic Pierre NY, a Taj Hotel?
The Pierre, with its French and Indian heritage, is the perfect home for Amorem Rose. Inspired by the opulent rose gardens that surround the Taj Mahal, Amorem Rose captures the luxury and understated elegance that is such a part of The Pierre’s personality.
Amorem Rose is a beautiful olfactive memory of your stay at The Pierre! Amorem Rose was a finalist for the Fragrance Foundation awards 2019.
How did you achieve such success in the ever-evolving beauty industry?
I desired to launch Shalini Parfum at the prestigious Bergdorf Goodman. Pat Saxby, VP Divisional Merchandise Manager of cosmetics and fragrances at Bergdorf’s fell in love with Shalini immediately. Pat recognized the uniqueness of my Parfums and has always believed in them. She is the Godmother of the brand.
I compose my fragrances like poems —the passion I bring is very deep — it is an offering of the self, at the soul level to the wearer. We are blessed with a very loyal following among fragrance lovers and retailers that are devoted to featuring the
best in our Parfums.
Your most beloved fragrance?
Right now, with the world in the current state, Paradis Provence with its healing energy is the fragrance I turn to most. The thyme, lavande absolut, neroli, jasmine and olive leaf are an essential composition for wellness. Paradis Provence was nominated for the Fragrance Foundation awards 2020.
New products set to launch?
Our fifth parfum, IRIS LUMIÈRE launched in Autumn 2020 with an exclusive prelaunch in Harrods Salon de Parfums. Paradis Provence is the Golden light of the Sun and the new fragrance is the Silver light of the Moon. Shalini Parfum is the only complete collection created by Master Perfumer Maurice Roucel. I have been honored to collaborate with Maurice on all of my fragrances. They are represented in Bergdorf Goodman, Harrods Salon de Parfums, Jovoy Paris, Spitzenhaus Zurich, Perfume Lounge Amsterdam, Al Hazm Qatar, Fragrance Vault Lake Tahoe, Aedes Perfumery New York amongst other Haute Parfumeries worldwide.