By Lauren Bens
She might have traded in her combat boots for chic sneakers, sandals, flats and heels, but when it comes to comfort, Natasha Norie Standard, who had a long and illustrious military career, doesn’t mess around. This luxury footwear brand prides itself on crafting shoes that are equally stylish and wearable, which is why they are becoming a fast favorite amongst working women and those who want to stay on their feet without killing their feet. Norie will take your shoe to the next level, will luxurious pieces that allow a woman to “stand on her power,” as Natasha likes to say. After all, the company motto is stand your power with Norie Shoes – Norie Shoes are wearable, walkable and breathable!
Natasha, who is a woman warrior herself – she served in the United States Army, and most recently retired as a Lieutenant Colonel in charge of VIP missions, Special Operations and airfield logistics – names every collection after powerful women from around the world. Her latest collection is named after the women from Game of Thrones, and her most popular ankle bootie is named after Aria, which also happens to be her grandmother’s name.
“The inspiration behind my brand is this celebration of powerful women around the world. My niche in the market is that we take a common sense approach to footwear design. Emphasizing comfort, not forgetting style. There are five elements that we focus on for comfort:
Heel Height and Width – All our styles are no higher than 3.7 inches – it’s our philosophy you don’t need a higher heel to be and feel sexy. Shoe Weight and Width, because lighter shoes are easier to wear. Premium interior ingredients – 100% of our shoe structures and materials are made by the top Italian artisans. Insole Characteristics – Our insoles have long lasting qualities for comfort. Premium Outsoles – outsoles are the shoes protection of the foot, and must be made with superior materials to protect the foot from the outside plus supports the foot from the inside.”
While still in her 20s, Natasha lived in New York City, where she worked as a fashion assistant to an American Vogue Editor Laurie Schechter, in addition to other publications including The Rob Report and Elite Traveler. “I left NYC for personal reasons. “I attended Parson Paris Summer Course, and I have a Master’s of Fine Art from Savannah College of Art and Design. I also attended Arsutoria Shoe School in Milan, Italy for one year, where I learned footwear pattern making and design. After shoe school, I learned how shoes are made and how women’s footwear is marketed to the luxury market. I saw that there is a niche in luxury shoe market – all shoes that are considered comfortable are not attractive. I want to make shoes that are comfortable, yet something that women love to wear.”
What can we expect from Norie this season? “The spring collection is sneaker heavy. I have strappy sandals, ballerina flats and one high heel. The colors are light with apple greens, rose tones, metallics and the classic black. The most unique feature of the collection is the Japanese inspired geometric bow, that is interesting, unique and distinctive. It’s available in styles, Joan and Zeno. Zeno is our best seller.”
When it comes to making shoes, Natasha designs for professional women, especially those who are required to wear professional footwear as a job requirement, as well as women who wear luxury footwear that is both unique and fashion forward.