Just before the start of Labor Day, longtime friends and collaborators Nick Jonas and John Varvatos celebrated the launch of their newest project, ultra-premium tequila Villa One ™ celebrating “life as it should be” at a soiree in the John Varvatos store on Bowery.
The party scene channeled the vibe of the old CBGB days where hundreds of guests were treated to live performances including an electrifying set by Swizz Beatz, while sipping signature Villa One™ cocktails crafted by master mixologists from Employees Only and dancing til the wee hours.
This late night soiree was held after the Jonas Brothers’ sold out MSG show, where Nick Jonas and John Varvatos kicked off the launch event on stage by introducing Villa One™ with the story of their long partnership and wrapped with a toast to the celebration of the evening.
Villa One™ is crafted to the highest quality, utilizing traditional methods and thoughtfully distributed within the ever-evolving spirits landscape. Jonas and Varvatos partnered with Stoli Group and its Fabrica de Tequilas Finos distillery, which sits at the foot of Tequila Hill in Jalisco, Mexico. Production was led by Master Distiller, Arturo Fuentes, “the godfather of tequila,” who has more than three decades of distilling experience.
Villa One is made with artesian well water and only the finest, sustainably sourced, 100% blue weber agave, matured 5-7 years and sourced from both the Highland and Lowland regions, resulting in a truly unique taste profile.
VIP guests who came to show their support included Priyanka Chopra Jonas, Joe Jonas, Sophie Turner, Kevin Jonas, Danielle Jonas, Winne Harlow, Slick Woods, Taylor Hill, Jordan McGraw, and more.
About Villa One™ Tequila
Villa One is an ultra-premium tequila founded by Nick Jonas and John Varvatos and brought to market by Stoli Group. These creative minds from the worlds of music and fashion, respectively, came together over a love for tequila and for experiencing “life as it should be,” with friends old and new, one glass at a time. Villa One, blended by Master Distiller Arturo Fuentes at Fabrica de Tequilas Finos, only uses sustainably sourced 5-7-year-old 100% blue weber agave from both the Highland and Lowland regions of Tequila, Jalisco, Mexico.