Michel et Augustin was founded in 2004 by Augustin Paluel-Marmont and Michel de Rovira, lifelong friends who left successful business careers in Paris to chase their dream of making French pastry. Having done the impossible, they set out in 2015 to expand into the U.S. and bring their love for pastry to a new audience. “Michel et Augustin are icons in France, and millions of fans follow their adventure every day. Now we’ve come to America and given ourselves a bit of a makeover, but our recipe for success hasn’t changed: we combine real French pastry know-how with a troublemaking spirit that people just love,” said Evan Holod, Chief Troublemaker and CEO at Michel et Augustin USA.
Evan Holod is the CEO (and Chief Troublemaker) at Michel et Augustin USA. A lifelong eater, Evan spends his days with the unenviable task of introducing French pastry know-how to unsuspecting Americans. Whether ideating the next great Franco-American food innovation, securing a distribution deal, or participating in another grueling cookie taste test, Evan and his team of trublions (French for ‘troublemaker’) will stop at nothing to make sure that Americans of all ages have access to delicious, honestly indulgent cookies like their bestselling Cookie Squares (buttery shortbread cookie squares filled with a variety of different chocolate ganache recipes). Prior to his current adventure, Evan was the Brand Director for Coca-Cola in the U.S., responsible for developing and implementing the U.S. brand strategy, targeted marketing communications and advertising, and creating and executing programs like the “Share a Coke” campaign. Evan spent his early years in marketing at glacéau, working on the team that helped drive the growth of smartwater. Evan holds multiple degrees in unrelated and peculiar subjects, with a B.A. from Duke University in History and a Masters in Sports Marketing from NYU. Married for over 10 years and with 2 often lovable children, Evan and his family moved back to NY in 2018 and now reside in Brooklyn, NY.
Michel et Augustin also opens the doors to their Banana Farm (aka their office) in Gowanus, Brooklyn the first Thursday of every month! The next Open House at the Banana Farm will take place on Thursday, April 4th and Thursday, May 2nd. Guests are able to eat a ton of cookies, watch how exquisite French pastries are made, get a preview of Michel et Augustin’s new cookies before they hit shelves, listen to music, drink wine, and more! The Open Houses take place from 7PM-8:30PM and is located at 98 4th Street #106, Brooklyn, NY 11231. The best part? Guests are able to attend for free! Tickets for the April 4th event can be found hereand tickets for the May 2nd event can be found here.