WHAT: McCafé® Frappés bottled line of products is excited to announce that it will be hosting a Cheer Garden Pop-Up in conjunction with National Feel Good Day on Friday, July 19th in New York City. As part of McCafé Frappés summer campaign launch, “Happiness Tastes Like This,” consumers of New York can stop by anytime throughout the day to experience the pop-up and sample McCafé Frappés full line of bottled product offerings including its 13.7 fl. oz. single serve bottes in Caramel, Vanilla and Mocha, as well as its recently launched 40 oz. multi-serve offerings in Caramel and Mocha. In addition to sampling these delicious and refreshing beverages, the Cheer Garden Pop-Up will feature a variety of life-size branded gamesfor consumers to participate in on-site, music, prizing opportunities and more, to bring that feel good energy to New Yorkers.
WHY: Happiness is one of the most thought about and discussed topics for people across the globe. So much so, that a national holiday, Feel Good Day, was created to celebrate the importance of leading a happy existence each year on July 19th
So where does bottled McCafé Frappé fit in?
McCafé Frappés deliver delicious café-style product offerings to consumers that make every day feel good. As such, the brand wanted to extend that feel good experience to consumers of New York by offering product sampling in the form of a “Cheer Garden” Pop-Up to remind them what happiness tastes like on National Feel Good Day.
ABOUT: McCafé Frappés are made with 100% Arabica coffee beans and blended with real milk, sugar, natural flavors and other ingredients. Enjoy the quality taste of McCafé with rich and creamy Frappé in a bottle.