Lavazza, the Italian coffee company, Lavazza, founded in 1895, celebrated its 2020 Calendar, photographed by David LaChapelle in Miami during Art Basel at Casa Faena Gitano with a star studded guest list. Introduced in 1993, the Limited Edition Lavazza Calendar was first photographed by Helmut Newton.
“LaChapelle has been able to interpret values in which we strongly believe and it has been a privilege to work with him”, comments Francesca Lavazza, a great granddaughter of the original founder of the company, “We touched on themes of great social impact and tried to tell the story of the importance of reconnecting with nature.”
American actress, model and animal rights activist Pamela Anderson joined Lavazza’s US CEO Davide Riboni and photographer David LaChapelle for the launch of Lavazza’s 2020 Calendar at Casa Faena’s Gitano, where guests enjoyed a performance by burlesque dancer, Perle Noire and music by DJ JonJon Battles.
A choice of three “coffee infused” specialty cocktails were served; the stunning images of the 2020 Calendar were projected on the walls of Casa Faena, a historic beachside Hotel dating from the early 20th Century. To support the introduction of Lavazza’s newest products in Miami, a Lavazza pop up was open daily at the Faena Bazaar during the fair where guests could test the product, and view the 2020 Calendar.
Guests included Yoox’s Massimiliano Benedetti, Johnny Pigozzi, investor Harry Dubin with Turkish heiressTugce Koc, Miami real estate superstar Luis Guevara, Rammstein lead singer Till Lindemann, South American actor Jorge Luis Lopez, designers Dror Benshetrit, Bill Sofield, Arnold Chan & Studio Drift’s Ralph Nauta.
Hong Kong tycoon Stephen & Deborah Hung and collector David Reuben from London mingled with artists Jaime Duran de Inclan, Rachel Hovnanian, Harif Guzman, Christian Rosa, and Casey Kelbaugh and art advisors Massimiliano Mucciaccia, Jerome Sans and Eve Therond.
Models Lily Gatins, Irina Kazakova, Olga Rakhova, Kristian Schmidt, James Turlington and Anne Verhallen joined influencers Blond-ish with Samantha Schnur, Ria Michelle, Prince Chenoa, Olivia Gola, Nikki Baumein Glaser, Kyle Goldfarb, Jessica Martin, Jack Haroche, Gio Gutierrez, Dax Rudnak, Assad Tyler, Annie Vazquez, Alexandra Mesa & Jacob Decat.
As well as Sprayground founder David Ben David, Johnny Pigozzi, Indira Cesarine, Elle Dowling, South Americans Dudi Machado, George Arango and Helio Campos, Delphine de Causans, Monika Kalpakian, Johanna Keimeyer, and Cédrik Pagè