When the LA-based designer Tiffany Lerman, daughter of the late bestselling novelist Jackie Collins, was looking for her next venture, she turned to what she knew – and one of her favorite places – to create a new wellness bath and body brand.
An entrepreneur with a passion for nature and love of color and design, Lerman has launched many brands, including Tiny Tillia – a whimsical collection of eco-conscious, paraben-free children’s bath and beauty products, which was acquired by Avon in 2011.
In 2018, Lerman launched Laki Naturals – a brand of high-quality bath and body products. Truly reflecting the “Essence of the Islands,” as Hawaii is one of her favorite places to visit, Laki is the Hawaiian word for “lucky.”Lerman wanted to bring the spirit of “aloha” to life with Laki Naturals, so she created a product that could allow consumers to experience a piece of the island lifestyle at home versus physically be there.
In addition, the brand also honors Lerman’s late mother, alluding to the Jackie Collins’ well-known character, Lucky Santangelo, who Lerman describes as her mother’s alter ego and a female heroine who inspires women to be strong and independent. Like her mother, Lerman believes that being a strong woman is important to helping women achieve a peaceful, meaningful, and empowered state of mind. As bathing is now an essential routine in a woman’s everyday self-care regimen, to unwind and detoxify at home, Laki Naturals allows consumers to have that therapeutic experience at home to cleanse the body and calm the mind, body, and soul.
To bring Laki Natural’s mission to life, of turning a daily beauty and wellness regimen into a detoxifying and restorative ritual, the products provide a unique combination of sea salts and magnesium. The bath soaks are infused with pure Hawaiian sea salts, which are sourced from the Hawaiian island of Molokai, filtered to remove impurities, and harvested with solar seal evaporators, to provide an end product of pure Hawaiian sea salts containing natural minerals and electrolytes. Laki Naturals bath soaks are made with magnesium chloride, which is highly absorbable through the skin and contributes to various vital functions in our bodies. The flakes are sourced from the ancient Zechstein Seabed, which stretches across Northern Europe. In addition, the products are non-GMO, vegan, and have no petrochemicals, parabens, phthalates, sodium lauryl sulfate, or artificial dyes.
The Laki Naturals product line includes bath soaks and shower fizzies that are carefully curated with natural fragrances, essential oils and premium materials from around the world. The bath soaks, which are formulated with the genuine Zechstein magnesium chloride, can help decrease stress and anxiety, relieve achy muscles and joints, promote healthy sleep, improve skin hydration, decrease inflammation and improve skin conditions. They are available in a variety of scents, including Aloha Rose, Charcoal Lava, Coconut Milk, Eucalyptus Peppermint, Lavender, and Neroli, as well as unscented for those who want the benefits of the salts minus any fragrance. The Laki Naturals Shower Fizzy can transform your bathroom and transport you to a tranquil place as the steam releases aromas to add a sensual experience to your daily shower. The Shower Fizzies also come in a variety of scents, including Aloha Rose, Eucalyptus Peppermint, Lavender, and Neroli.