The new Couture subcategory was a continuation of the Jewel Box 60th Anniversary Collection. Couture was an exclusive and prestigious swimwear collection designed for the chic modern woman, made of the highest quality, fashion and innovation from the international swimwear design house, GOTTEX. Couture used the most unique and luxurious Italian fabrics, embroideries and techniques to make you feel exceptionally glamorous and elegant. This collection included elegant fabric, unique printing techniques, embroideries and luxurious lace in black, grey, black and white, gold, bronze, silver, and ocean shades of blue. The styles were extremely detailed with interesting cuts that flattered the figure, including inserts of different fabrics, textured fabrics and gold accessories. Some styles included exclusive embroideries and lace, as well as unique glitter prints and silver lamination. Sexy backs, one shoulders, and strap details were a strong motif in the collection.
Each Couture collection style is sold with an exclusive box at all International retailers and a unique golden hangtag describing the limited edition product.