Fight the frizz this Summer with GAMA Italy Professional, renowned Italian hair company and beauty brand, that will help you tame your mane this season with its ultimate hair tools!
You remember all too well how Summer’s warm, humid temps and spiked humidity turn your straight hair into a hot mess! Don’t worry–GAMA hair straighteners to the rescue! They have all you need to tame your mane and leave it looking effortlessly sleek this season! Did you know?! In 1969, GAMA produced the FIRST-EVER commercial hair straightener and since its origin has continued to be the #1 trusted hair brand among professionals, thanks to its cutting-edge technology, innovative solutions and incredible Italian design!
And now, for the first time ever, GAMA is entering the US consumer market with its brand new G-EVO line of state-of-the-art straighteners ideal for every hair type, especially thick, curly and textured hair! These tools are fully equipped with Oxy-Active Color Lock Technology that is highly anti-bacterial for longer-lasting color and shine that protects the hair and scalp. Plus, these GAMA straighteners boast two types of award-winning patented technology: Instant-Heat Technology (IHT),allowing the devices to reach working temperatures in only a few seconds, faster than any other hair straightener on the market, while keeping heat consistent during styling and protecting the hair from heat damage and Ultra-heat Technology (UHT) that allows the devices to reach their maximum temperature of 482° F thus achieving the perfect straightening result and offering an optimum solution for performing numerous beauty salon treatments.
“GAMA’s G-EVO straighteners are optimal to achieve hair health and performance. Both the ceramic and titanium plates emit Far-infrared heat that seals the hair cuticles trapping moisture, neutralizing static and eliminating frizz, making the hair smoother and more hydrated,” says celebrity hairstylist, Demo Pedulla.
Find the perfect straightener for your hair type:
Fine or thin hair:
Living in splitsville? Mend your ends with GAMA’s G-EVO Real Ceramic Ultra-Heat straightener. The 100% real ceramic heating plates give greater thermal capacity transmitting extremely high temperatures in a quick and steady fashion while allowing the tool to perfectly glide through the hair. 100% ceramic heating plates are unlike other ceramic straighteners that are only ceramic coated—with use, ceramic wears out and so do the benefits the material provides to the hair. GAMA’s ceramic plates are super gentle on the hair and do not wear out. This straightener is ideal for those with fragile, damaged, colored and fine hair as it helps seal frayed ends and prevent excessive breakage that occurs during the summertime. Retail price: $169.95. Available now at gamaprofessional.us.
For curly or textured hair:
GAMA’s G-Evo Silk Chrome Titanium Ultra-Heat straightener was specifically designed to work its magic on thick, curly and textured hair, in addition to chemical treatments that require consistent and extreme temperatures. Thanks to GAMA’s Instant-Heat Technology, its titanium plates heat up instantly, applying higher temperatures more evenly. Titanium plates produce more negative ions than ceramic for immediate and superior results. In addition, the material is a lot lighter yet extremely resistant, making the plates extra durable when exposed to high temperatures and acids. Retail price: $149.95. Available now at gamaprofessional.us.