PYT Beauty, has undergone a complete makeover and has officially launched on Target.com and in Target stores as of this month! They relaunched in amazing sustainable packaging, added several new product categories, and even reduced their pricing, so that customers don’t have to choose between clean, sustainable, attainable and high performance– they can have at all since their products range from $12-$28.
They ditched all the unnecessary packaging like mirrors and outer cartons and incorporated all that tragic post-consumer plastic in their own components, utilized new renewable plastic alternatives and technologies to help reduce carbon footprint up to 38%. Not to mention, they’ve made all products over 2×2 easily curbside recyclable with clear instructions on how to recycle.
For instance, their new Upcycle Eyeshadow Palette is the first-ever mono-plastic recyclable palette (with no metal hinges) where the metal pans pop out, so you can recycle the pans, palette and even the box.
PYT Beauty Sustainability Lowdown:
All of PYT Beauty packaging is made with Post-Consumer Recycled (PCR) materials. Tubes are made with the renewable resource bio-based sugarcane (sugarcane based plastic). With all of their products that are over 2X2 inches, they have made them easily curbside recyclable. They have eliminated most of the outer boxes…those that need outer boxes to protect the product are using 100% mono-material resin 1 curbside recyclable boxes. Additionally, they added a patented ingredient – first to market technology in beauty – that chemically degrades plastics at the manufacturing point so that the consumer receives pre-degraded plastic (as labeled on product) to make a more environmentally sustainable material that creates close to 0% plastic footprint in production. All of this results in PYT Beauty’s emissions savings of up to 38%.
- Baby Got Base Eye Primer ($13.99) – This nude formula creates a matte finish and works to extend the eyeshadow color and vibrancy without creasing or fading.
- Baby Got Base Face Primer ($17.99) – A clear, silicone free formula with hyaluronic acid that helps smooth the skin for better makeup application.
- Brow Goals Pencil ($10.49 – $15.99) – An easy to use, fool proof retractable eyebrow pencil that shapes, defines and fills in browns for an everyday polished look. Available in 5 shades.
- Dew Me Lip Gloss ($13.99) – A hydrating, non-sticky everyday tinted gloss with a natural, sweet flavor. Available in 4 shades.
- Faux Sun Bronzer Duo ($20.49) – An everyday powder bronzer combo that creates a sun-kissed glow for the perfect year round tan.
- Friends with Benefits Lip Duo ($17.99) – This hydrating lipstick and gloss combo is great for creating an everyday natural look. Available in 4 shades.
- Glow Me Liquid Eyeshadow ($17.99) – An easy to wear shimmery shadow with a smooth buildable formula for a natural or bold look. Available in 3 shades.
- Holy Grail Brow Gel ($15.99) – A clear formula that works on all eyebrow hair color and tames, defines and sets brows for a polished look.
- Hot Flush Blush ($20.49) – An everyday powder blush that enhances your cheeks with a natural flush of color. Available in 3 shades.
- One & Done Setting Spray ($15.99) – This makeup setting spray contains ingredients known to protect the skin and keeps a fresh and vibrant look that lasts all day!
- Plump it Up Lip Gloss ($13.99) – A hydrating, non-stinging smooth gloss that creates a natural plump.
- So Extra Tinted Lip Balm ($15.99) – This tinted lip balm is a hydrating, restorative and easy glide lip balm. Available in 3 shades.
- Sorry Not Sorry Lipstick ($15.99) – This lipstick offers rich, bold colors that easily glides on lips for full coverage. Available in 4 shades.
- Swipe Right 12 Hour Mascara ($17.99) – This 12 hour water-resistant mascara dries quickly and doesn’t smudge, budge or smear. Available in 2 shades.
- The Upcycle Eyeshadow Palette ($28.49) – Contains 12 highly pigmented shades and is ideal for creating both natural and bold looks for day or night. Available in 4 shades.
- Wingman Liquid Liner ($15.99) – Create a precise line with this quick drying, easy to use and water resistant liquid liner that delivers an opaque satin finish. Available in 2 shades.