The ‘Beauty Made in Italy’ program hosted its first virtual press event, featuring an exclusive presentation from ten Italian brand founders and executives who highlighted their unique Italian heritage and craftsmanship, iconic products and new introductions. Discover the BEST of Italian beauty with this round-up of ‘must-have’ I-Beauty products from the event! Featured brands include: Carthusia, Gama Professional, Herbatint, Marvis, Pietro Simone Skincare, Perlier, Proraso, Ripar Cosmetics, Saponificio Varesino and Skin&Co Roma.
‘Beauty Made in Italy’ is a program launched by the Italian Government to promote the awareness, availability and excellence of Italian beauty products and brands to the US market and consumer.
NEW from Gama Professional, the iQ Perfetto is the world’s lightest hair dryer and is equipped with an intelligent brushless motor, allowing the hair to dry 30% faster than any other dryer on the market! The perfect balance between an elegant, modern design and professional performance, the iQ Perfetto features state-of-the-art Oxy Active Technology that provides antibacterial benefits and seals the hair cuticles, keeping color treated hair looking fresh for longer. Retail price: $399. Available at gamaiqdryer.com.
Discover the seven unique experiences of the Marvis collection with their Seven Days of Flavor Set that includes travel size tubes of each Marvis flavor: Amarelli Licorice, Aqua Mint, Cinnamon Mint, Classic Strong Mint, Ginger Mint, Jasmine Mint and Whitening Mint. Retail price: $36. Available at bigelowchemists.com.
Pietro Simone Skincare Prestige Age-Preserve is a bio-engineered, lightweight formula developed to boost collagen synthesis. Age-Preserve instantly repairs, firms and plumps the skin while restoring the skin’s natural moisture barrier and protecting against future damage. Retail price: $345. Available at pietrosimone.com.
For generations, Perlier’s formulas are carefully crafted at La Carignana on 150 acres of botanical gardens located at the base of the Alps near Turin, Italy. Hydrate and moisturize your skin with Perlier Shea Butter & Pear Hydration Body Mouse. Skin instantly feels smoother and softer and left with the delicious scent of fresh pears. Retail price: $45. Available at perlier.com.
Founded over 80 years ago in Florence, Italy, Proraso has been transforming shaving into a heavenly experience for decades. Their Refreshing and Toning Shave Cream is the original Proraso shaving classic and delivers an exceptional shave using the finest ingredients that includes menthol to refresh and revitalize, eucalyptus to tone and purify and glycerin to help the blade glide and prevent razor burn and rashes. Retail price: $10. Available at bigelowchemists.com.
Change the way you wash your face with Ripar Cosmetics Makeup Remover. Formulated with natural ingredients like aloe gel to moisturize and soothing esters to cleanse and comfort, Ripar’s Makeup Remover leaves the skin feeling fresh and smooth with a radiant glow. Retail price: $35. Available at macys.com.
Upgrade your shower routine with Saponificio’s Almond Shells Shower Gel Scrub. With micronized almond shells to gently cleanse and smooth the skin, this scrub also provides anti-inflammatory benefits while toning the skin. Retail price: $26. Available at saponificiovaresino.us.
Luxuriously indulgent, Skin&Co Roma’s Truffle Therapy Shimmering Body Oil provides multilayer hydration while wrapping the skin in a shimmering luminous veil for the ultimate day-to-night body glow. With a delicately aromatic fragrance, reminiscent of sun-kissed Summer days on the beach, Skin&Co’s Shimmering Body Oil is infused with the Black Winter Truffle, their signature ingredient that’s dense in nutrients and rich in antioxidants. Retail price: $65. Available at skinandcoroma.com.