As announced in November 2018, for the first time ever DIESEL, together with the real estate group Bel-Invest, has entered the world of real estate with the first residential DIESEL building, located in Miami, Florida.
And what was the workaround to keep clothes front-and-center in the project, starting from the launch? An unconventional campaign called “The Condo T-shirts–The Most Expensive T-Shirts Ever”: 143 unique tops that cost the approximate of a new dwelling, each t-shirt featuring a front-facing printed graphic of one of 143 apartments at DIESEL’s Wynwood condo development.
With near certainty, the company claims that these are “the most expensive t-shirts in the world.” T-shirt “D6-L7”, for example, clocks in at a tab of $1.049.000. T-shirt “F2-L7” has a price tag of $5.500.000. But if you buy one, you get a new home—in DIESEL’s brand new Wynwood condominium for free.
The campaign, created by the creative agency SMALL and directed and photographed by Hernan Corera, will be launched on December 3rd in Miami and features a typical high-end (and at the same time high-street) fashion campaign approach, with DIESEL’s unmistakably ironic touch.
Before deciding to buy one you can also have a sneak peek at how the apartments will be, starting from December 4th at the Diesel Wynwood Condominium – 148 NW, 28TH ST, Miami.
THE DIESEL WYNWOOD CONDOMINIUM – WHERE THE DESIGN OF URBANE CREATIVE LIVING MEETS THE HARMONY OF THE NATURAL ELEMENTS
As a fusion between sea and city, Miami’s Wynwood district is home to the largest, most ambitious project yet from Diesel Living: a contemporary residence where the surrounding artistic and post-industrial scape merges with the nearness of nature—the essence of DIESEL, conceived for the first time as a dramatic, luxurious space of comfort and cutting-edge design.
Wynwood is Miami at its best. It’s where the ocean breeze carries the water and the sky, where disused warehouses have birthed a vibrant new cosmopolitan culture, and where a city of artful regeneration and proximity to the elements has taken root. And, at the heart of this new Miami, DIESEL presents a vision of what modern metropolitan life can be with a light-filled residence guided by nature and well-being.
The Diesel Wynwood, a WELL-certified building, is enriched by a host of rivetingly designed areas, including a vividly contemporary pool, gym, meditation room, meeting space, and an expansive, open-space lobby with an art gallery zone, plus the extravagance of a courtyard, which in DIESEL’s hands becomes a jungle of tropical plants for residents.
Bringing light into living spaces, and nature inside, apartments feature gradient walls and discreetly reflective surfaces that capitalize on the sun. Living spaces are rendered in varying shades according to their directional orientation. This includes 7 individually designed penthouse duplexes and maisonettes with private terraces. Cosmic swirls of liquid marble cloak the lobby, halls and corridors, and apartment bathrooms, rendering these interiors nearly hallucinogenic in their effect.
The symbiosis of nature and urbanity at Diesel Wynwood sees the building’s tropical greenery complemented by bold industrial materials of concrete, golden mesh, pipes, and metal. Nature brings shadows on concrete defining the interior’s wallpapers that reflect what happens in the courtyard. The hybrid aesthetic, designed for the most modern of free thinkers, brings art into living—and shared spaces in the building highlight the creativity of this bravely unconventional community.
Refracted light installations and infinite mirror reflections create staggeringly surreal spaces to move through inhallways and lounges, a sensorial experience that imparts a futuristic and even mind-bending feeling to the everyday in this forward-looking living space.
Clad in black brick with minimalist wood screens and broad glass windows, and a daring colorful finish on the structure, Diesel Wynwood reflects the warehouses of the neighborhood in an avant-garde key, with a structure that declares the audacity of the state-of-the-art residence inside. Diesel’s distinctive approach—twisting luxury, nature, and the post-industrial city into a dynamic modern aesthetic—forges a unique home that joins together today’s most intelligent and imaginative denizens to live in this visionary enclave.
The interior design project grows under the creative guide of DIESEL and reflects the values and the distinctive style of DIESEL LIVING. The building is designed by Zyschovich Architects and developed by Bel Invest Group, an international real estate developer with offices in Miami, Berlin, Barcelona, and Vicenza (Italy).