By Hailey O’Connor
Entrepreneur Devon Lévesque is one of the world’s foremost wellness and fitness experts, Partner of ultra-exclusive gym Performix House, and investor in other wellness brands such as Thr33 Active, Super Coffee, Powered App, and a new cutting-edge at-home gym: Arena. He works with influential figures such as Jets star Braxton Berrio, influencer @brothernature, and real estate mogul Barry Sternlicht.
Arena: The At-Home Workout Solution
Arena, by definition, means “a scene of activity”— and this dynamic 37-lb black platform offers the same multi-faceted workout you could have in any public gym. Arena is “a complete gym solution that’s the size of a suitcase,” explained Lévesque. Forget the cable machine, dumbbell rack or hex bar — Arena can become all of these with the touch of a phone. The Bluetooth platform’s resistance is determined by a sliding scale on the user’s smart-phone app; instantaneously, resistance can go from 0–200lbs. While that alone would be impressive, Lévesque then elaborated on Arena’s versatility: “Anyone that’s just trying to better their lives through fitness and are on a budget, this is their solution.” While the small gadget can provide resistance more than 5x its own weight, its value is not restricted to strength training— putting on the ankle straps allows for the elasticity of a Pilates reformer, creating softer cord-tension supports physical therapy and sitting on the ground imitates an ergometer, as Lévesque demonstrated. And all things are made a bit more fun with competition — Arena is no different; the app’s programs and workouts are sent to a cloud, where friends and family can have activity level competitions. https://goarena.co
A Fitness Lifestyle
Lévesque is quite used to fitness being a family endeavor, as his father and grandfather were professional weight lifters, and his mother a professional arm wrestler. Lévesque himself became a dual-sport college athlete and eventually turned his passion for fitness into full-time job. He only partners with brands authentic to himself, testing all products for a 6-month minimum before agreeing to an investment or partnership. The companies Lévesque is involved in reflects his daily life: throwing on Gymshark clothes and drinking a Super Coffee to start the day, heading into Performix House for a guided cardio session on the Powered App, and following-up this cardio with some strength training on Arena. Post-workout, he applies THR33 Active Cream to soothe any soreness. All the while, Lévesque tracks his activity with his Whoop strap.
To raise mental health awareness and support the FitOps Foundation, Devon Lévesque will perform the first ever bear crawl marathon around NYC. The FitOps Foundation is a nonprofit powered by Performix® that trains and certifies veterans as elite personal trainers. For this marathon, Lévesque has been training alongside a team of doctors and coaches at Performix House, and following a weekly 20-hour program that balances training and recovery. Expected to take 24 hours to complete, Lévesque will be attempting the impossible on October 30th at 5pm with a goal of raising $500,000 to donate to FitOps.
Upcoming: Performix House LA
When all gyms are finally open, we can expect another illustrious milestone from Lévesque and Performix House — Performix House LA. Twin to NYC’s most exclusive, high-end, and well-kept gym, this all-encompassing wellness wonderland hosts LA’s top trainers, doctors and management team. While the NYC location just re-opened in early September, only 16 people are allowed inside at a time, per social distancing — 8 trainers and 8 members. This intimate gym experience is hardly a change; pre-pandemic, only 24 people could be present: once again, half trainers, half members. With only a few coveted spots available in Performix House LA, west coast fitness fanatics eagerly wait for coronavirus to be curbed in California — if only to attain a membership at 9200 Sunset Boulevard, Los Angeles, which also happens to be the home of Soho House West Hollywood. performixdriven.com