Concept Korea, the fashion collective that showcases emerging Korean designers internationally, returns for its 20th season and 10th year anniversary at NYFW presenting three South Korean brands: LIE, IISE, LEYII at Spring Studios.
Hosted by: KOCCA
Production: Wilddog International
Show Director: Marlon Taylor
Creative Direction: Ken Farmer
Casting Director: Barbara Pfister
Hair & Makeup: AVEDA
Spring/Summer 2020 Collection Notes
Inspired by UNESCO’s cultural heritage of humanity, LIE’s Spring/Summer 2020 collection draws inspiration from one of the Intangible Cultural Heritages of South Korea, known as ‘Haenyeo’, who are female ocean divers indigenous and unique to the South Korean province of Jeju Island.
The Spring/Summer 2020 collection paints an exciting narrative of colorful exploration and maritime romance. Diving suits are transformed into modern mock-neck blouses, combining various Chantilly and knitted lace displaying wave motifs. Sweatshirts and wrap-skirts are incorporated into the collection in their traditional form with added elements of technical layering. The color is taken from the colors of the hills and oceans of Jeju island: hues of blue that reflect the splashes of waves in the coastline, bright purple to reflect the scenic hills, and shades of neon that reflect the colors found amongst the aquatic depths of the oceans.
Stylist – Delphine Danhier
Shoes – Banu
Headwear – Lynn Paik
Nails – Roxanne Campbell
For Spring/ Summer 2020, IISE re-imagines itself as a dominating corporate entity in South Korea. The concept of “Chaebol”, specific to South Korea, represents a family owned conglomerate business. “Chaebol” corporations usually consist of several diversified affiliates, operating horizontally across a few industries. In the fictional IISE chaebol group world, the mother company would be IISE COR., with IISE Chemical/Pharmaceuticals and IISE Heavy Industries operating as fully functional subsidiaries.
The Spring/Summer 2020 collection creates modern uniforms for these fictional companies in the IISE world whilst maintaining the luxury street-style aesthetic. Jackets and shirts embody a modern utilitarian aspect with various sized pockets emblazoned on the clothing. Norm-core style belts are utilized throughout the collection, easily matched with cowboy style trackpants or sheer ponchos. The collection seeks to represent a cohesive take on the modern uniform that continues to remain palatable in fashion.
Stylist – Matthew Henson
Shoes – Nike
The Spring/Summer 2020 collection is titled Blossoming Love. The collection draws a synergy between the beauty of blooming flowers and a woman on the cusp of falling in love. The collection displays parallels between an adolescent flower that is on the brink of full bloom and a woman experiencing the titillating sensation of a looming love.
The emphasis is placed on the delicate nature of the female body, with soft silks maintaining a minimal structural line. Leyii’s signature detailed draping is present in this collection, with a focus on muted pastel like hues, that are reminiscent of spring flowers.
Stylist – Zara Zachrisson
Shoes – Chaussure Lapin
Launched in 2013 by designer Chung Chung Lee, LIE is a modern women’s ready-to-wear label that celebrates the masculine-feminine duality in clothing. Upon graduating Central Saint Martins College of Art and Design in London, Lee held a senior designer position for many years with LIE SANGBONG, Korea’s primary luxury brand.
Lee introduces elevated silhouettes within his collections bridging bold colors and soft features effortlessly while combining his signature tailoring and unconventional use of fabrics.
LIE is distributed online and through wholesale accounts across the globe including specialty shops and department stores in Korea, Singapore, China, Turkey, Middle East, Canada and USA.
IISE, a fashion and lifestyle brand founded by brothers Kevin and Terrence Kim gives a street-inspired nod to South Korea’s rich history and heritage. The brother design duo’s desire to share aspects of their Korean culture to the world inspired them to create IISE. Born in the USA, the Kim brothers always identified as Koreans but grew up knowing very little about their heritage. After traveling for the first time to Korea, they felt influenced by their Korean heritage and the desire to share aspects of their culture allowed them to create a brand that combines elements from the past with inspirations from the present while still looking into the future.
IISE combines fashion, art, music and culture while striving to create something uniquely Korean for the people of the world. Kevin and Terrence Kim’s vision for IISE is to become a global lifestyle brand inspired by Korean sensibilities that can expand beyond fashion.
IISE is distributed across North America, Europe and Asia.
Designer Seunghee Lee launched Leyii at London Fashion Week in 2009 to much appraise. Lee obtained her BA in Womenswear Design from London College of Fashion followed by her MA in Womenswear from Central Saint Martins.
Leyii is a contemporary women’s ready-to-wear collection that reimagines the interpretation of modern femininity. The collections illuminate a quiet yet powerful female style. Each collection boasts a fresh balance of experiential patterns and attention to detail whilst embodying a minimality that highlights the foundation of the female identity.
About Concept Korea
Concept Korea is a collaborative project that puts forward the authentic talent of Korean designers. Launched at NYFW in 2010, Concept Korea has supported, promoted and assisted Korean designers attempting to break into the international market. Organized by the Ministry of Culture, Sports, and Tourism of the Republic of Korea and the Korea Creative Content Agency (KOCCA), Concept Korea’s collective builds up organically through integrating a mix of up and coming designers giving each an opportunity to showcase themselves on a global stage via a combined runway show at NYFW.
Korea Creative Content Agency (KOCCA) is an affiliated organization of the South Korean Ministry of Culture, Sports and Tourism (MCST). We provide continuous support and encouragement to organizations in the Korean content industry in areas of fashion, music, games, broadcasting, animation character licensing to ensure they have a strong competitive edge in the creative landscape. KOCCA strives to ensure that Korean content is at the forefront of the rapidly changing content environment, increasing its competitiveness in the global market.