On Friday, October 7th, emerging footwear brand—LIUID (loo-id)—released its collaboration shoe with New York Jet’s player Brandon Marshall and his non-profit organization, PROJECT 375. Together, they’ve launched a sneaker for both men and women with $18 of each purchase going towards Marshall’s cause, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.
The LIUID x PROJECT 375 shoe launched in conjunction with the charity’s Second Annual Paddle Battle on Friday night in New York City. The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street. Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.
“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy. “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”
At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues. As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”
Together, LIUID and PROJECT 375 plan to bring awareness and raise funds. The collaboration shoe which retails for $79 features bright green color accents: the official color for PROJECT 375’s campaign. Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness. The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.
For more information or to purchase the shoes, visit: liuid.com/375.