By John Friia
Fast food that is good for you may sound like an oxymoron, but New Yorkers can indulge their taste buds in a new type of comfort food. When it comes to the double burger with cheese fries, I struggle to make the right choice, but stepping into 4food and looking at the menu the healthy alternative do not seem bad. De-junking fast food is 4food’s motto. It is fresh, nutritious but most of all delicious. Free range turkey, pancetta bacon, mushroom and onion on a brioche, labeled as the Growburger, caught my attention out of all the sandwiches and one bite into it, I concluded that this is my new lunch spot.
Creating everything from scratch, including the bun that holds the food, 4food uses vegan and gluten-free ingredients. Serving locally grown food from turkey farms in Pennsylvania, beer from the Hudson Valley 4food supports local farmers, brewers and artisans. Blending together the homegrown food into a tasty dish that leaves customers wanting to come back for more.
Satisfying my carving for macaroni and cheese the rich and creamy blend of sharp cheddar and grated Parmesan cheese some of the best I’ve tasted and the price is perfect. Even the vegetables have a unique taste, including the roasted root potatoes seasoned with herbs and fresh garlic. If you don’t see something on the menu that tickles your taste buds, you can customize burger for your own creation.
Not only does 4food offer a delectable selection of food, but also it is socially conscience. Every time someone purchases a socially good burger, 4food will donate twenty-five cents to a cause that is close to you. Embracing technology, 4food has a massive 240 square foot media wall, which gives social media integration to customers.
Offering a new way to celebrate, there is the opportunity to rent the location for private parties and serve your favorite food while in Midtown’s hottest stop for healthier food.
Instead of getting the usually fast food for lunch and wait on long lines to get a grease filled burger, head over to 4food and select the healthy alternative. Find out what makes 4food stand out from the rest. •
286 Madison Ave.